{"id":19,"date":"2026-05-01T23:59:36","date_gmt":"2026-05-01T23:59:36","guid":{"rendered":"http:\/\/birtereimer.com\/new_website\/?p=19"},"modified":"2026-05-19T18:18:07","modified_gmt":"2026-05-19T18:18:07","slug":"coldplay","status":"publish","type":"post","link":"http:\/\/birtereimer.com\/new_website\/uncategorized\/coldplay\/","title":{"rendered":"Coldplay"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-265d3-0f0c4c70dbb28523e5a21fcc5fb31e65 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-100 av-height-100  container_wrap sidebar_right'   data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-19'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1llpb-f69d73a723adc425c0803a89ff939576\">\n.flex_column.av-1llpb-f69d73a723adc425c0803a89ff939576{\npadding:0 50px 0 50px;\n}\n<\/style>\n<div  class='flex_column av-1llpb-f69d73a723adc425c0803a89ff939576 av_one_half  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;bottom_top&quot;,&quot;parallax_speed&quot;:&quot;50&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;inherit&quot;,&quot;av-mini-parallax_speed&quot;:&quot;inherit&quot;,&quot;parallax-container&quot;:&quot;.av-1llpb-f69d73a723adc425c0803a89ff939576&quot;}\"    ><section  class='av_textblock_section av-mordzbus-9b98cfe0a1dafa7a9a0f79c0e576a855 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"font_0 wixui-rich-text__text\"><span class=\"wixui-rich-text__text\"><span class=\"color_15 wixui-rich-text__text\">Helping Coldplay Spread the word!<\/span><\/span><\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-more3nt1-80f07f8e2b35e7869d9113f15607adfd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"font_8 wixui-rich-text__text\"><span class=\"wixui-rich-text__text\"><span class=\"color_15 wixui-rich-text__text\">Coldplay &#038; SAP came to us with a question. How do we tell Coldplay fans about the eco-friendly initiatives we&#8217;re doing on our Music of the Spheres Tour without being preachy?\u00a0<\/span><\/span><\/p>\n<p class=\"font_8 wixui-rich-text__text\"><span class=\"wixui-rich-text__text\">\u00a0<\/span><\/p>\n<p class=\"font_8 wixui-rich-text__text\"><span class=\"wixui-rich-text__text\"><span class=\"color_15 wixui-rich-text__text\">We gave it some thought and came up with a plan. Let\u2019s gamify our section of the app and create mobile games that highlight specific initiatives. This section also lets fans know about the band\u2019s NGOs and the causes they support.\u00a0 All without being preachy!<\/span><\/span><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-13eor-d7ce9f0694a3f28a3b282bfb38919c32\">\n.flex_column.av-13eor-d7ce9f0694a3f28a3b282bfb38919c32{\npadding:0 200px 0 0;\n}\n<\/style>\n<div  class='flex_column av-13eor-d7ce9f0694a3f28a3b282bfb38919c32 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-poxr-48e4b7ec135f3b24226e48858f34378f main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-minimum-height av-minimum-height-100 av-height-100  av-section-with-video-bg container_wrap sidebar_right'   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data-loop='1' data-disable-autoplay=''  data-video-ratio='1.7777777777778' class='avia-slideshow-slide av_slideshow_obj-1-6a15117550cb7__0  av-video-slide  av-video-service-html5  av-hide-video-controls av-mute-video av-loop-video  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-click-overlay'><\/div><video class='avia_video'  autoplay playsinline loop preload=\"metadata\" muted  id='player_19_878445382_923159864'><source src=\"http:\/\/birtereimer.com\/new_website\/wp-content\/uploads\/2026\/05\/Save2o_1600_small_phone.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-19'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1gx3v-8c254f8146eadff70b32421be9ed85ee av_one_half  avia-builder-el-7  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;bottom_top&quot;,&quot;parallax_speed&quot;:&quot;&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;inherit&quot;,&quot;av-mini-parallax_speed&quot;:&quot;inherit&quot;,&quot;parallax-container&quot;:&quot;.av-1gx3v-8c254f8146eadff70b32421be9ed85ee&quot;}\"    ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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data-created_by=\"avia_inline_auto\" id=\"style-css-av-moreda1u-cc0353810ee6c7de842be2f80d370a7b\">\n#top .av_textblock_section.av-moreda1u-cc0353810ee6c7de842be2f80d370a7b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-moreda1u-cc0353810ee6c7de842be2f80d370a7b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1><span class=\"wixui-rich-text__text\">SAVE<\/span><span class=\"wixui-rich-text__text\">2<\/span><span class=\"wixui-rich-text__text\">O<\/span><\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-morfb26t-7bd332254ea11c12f9ead95ae130e15d\">\n#top .hr.hr-invisible.av-morfb26t-7bd332254ea11c12f9ead95ae130e15d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-morfb26t-7bd332254ea11c12f9ead95ae130e15d hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-moredreh-17e1bd7a2af4b84884977afa25f7fdd0\">\n#top .av_textblock_section.av-moredreh-17e1bd7a2af4b84884977afa25f7fdd0 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-moredreh-17e1bd7a2af4b84884977afa25f7fdd0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Our first game was designed to remind fans that the band was encouraging them to bring reusable water bottles to venues where permitted.<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-3a5n3-10e6283a9ece422ba102ec7c89267974 main_color avia-section-default avia-no-border-styling  avia-builder-el-12  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-minimum-height av-minimum-height-100 av-height-100  container_wrap sidebar_right'   data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-19'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2s7cf-0eee6e844e63c37ee37110e3564774c6 av_one_fourth  avia-builder-el-13  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-24zmb-200d1f4eac6034b4dbe7179be40acd18 av_one_half  avia-builder-el-14  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><section  class='av_textblock_section av-morerxje-0b2349e0a36275d4869889dfc725f931 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>CHARGE!<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-morerftd-386123c9523928b7c2c92610b456b848 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>On the MUsic of the Spheres Tour, there are stationary bikes that create electricity that help power the show. Our Puzzle game helped make the connection of how fans can help and be part of the show.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-morf3jpj-2440c3edb208eb346aa4ab0cca7e6a3b\">\n#top .hr.hr-invisible.av-morf3jpj-2440c3edb208eb346aa4ab0cca7e6a3b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-morf3jpj-2440c3edb208eb346aa4ab0cca7e6a3b hr-invisible  avia-builder-el-17  el_after_av_textblock  el_before_av_codeblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><div  class='flex_column av-14e3r-e38468cfe156fbc7ec1467cb5d74f5a5 av_one_fourth  avia-builder-el-19  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-13tfb-be617af27976ad11c7068ab700001507 main_color avia-section-default avia-no-border-styling  avia-builder-el-20  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itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;'><li  data-controls='disabled' data-mute='aviaTBaviaTBvideo_mute' data-loop='1' data-disable-autoplay=''  data-video-ratio='1.7777777777778' class='avia-slideshow-slide av_slideshow_obj-2-6a15117626223__0  av-video-slide  av-video-service-html5  av-hide-video-controls av-mute-video av-loop-video  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-click-overlay'><\/div><video class='avia_video'  autoplay playsinline loop preload=\"metadata\" muted  id='player_19_568658384_523821506'><source src=\"http:\/\/birtereimer.com\/new_website\/wp-content\/uploads\/2026\/05\/Runner_1600_small_phone_1.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-19'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-k5j-5adc0e7dea422005fb38cb288aef46e0 av_one_half  avia-builder-el-21  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qbgv-015de03fcb836a1cef73cfd8607b1565\">\n.flex_column.av-qbgv-015de03fcb836a1cef73cfd8607b1565{\npadding:0 85px 0 50px;\n}\n<\/style>\n<div  class='flex_column av-qbgv-015de03fcb836a1cef73cfd8607b1565 av_one_half  avia-builder-el-22  el_after_av_one_half  avia-builder-el-last  flex_column_div av-parallax-object  ' 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itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1>KINETIC RUN<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3cgn-6a1e9a8ddbdc6fa4c5d55bf0ec143cd6\">\n#top .hr.hr-invisible.av-3cgn-6a1e9a8ddbdc6fa4c5d55bf0ec143cd6{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3cgn-6a1e9a8ddbdc6fa4c5d55bf0ec143cd6 hr-invisible  avia-builder-el-24  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-moreyc6i-fb3fa974d90395fa640c397541847632\">\n#top .av_textblock_section.av-moreyc6i-fb3fa974d90395fa640c397541847632 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-moreyc6i-fb3fa974d90395fa640c397541847632 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Every coldplay show has a kinetic dance floor that creates electricity for the show. This running game reinforced the idea that fans were a huge part of the show and their participation created a spiritual energy and well as actual energy in the form of electricity.<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-19'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/birtereimer.com\/new_website\/wp-json\/wp\/v2\/posts\/19","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/birtereimer.com\/new_website\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/birtereimer.com\/new_website\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/birtereimer.com\/new_website\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/birtereimer.com\/new_website\/wp-json\/wp\/v2\/comments?post=19"}],"version-history":[{"count":35,"href":"http:\/\/birtereimer.com\/new_website\/wp-json\/wp\/v2\/posts\/19\/revisions"}],"predecessor-version":[{"id":74,"href":"http:\/\/birtereimer.com\/new_website\/wp-json\/wp\/v2\/posts\/19\/revisions\/74"}],"wp:attachment":[{"href":"http:\/\/birtereimer.com\/new_website\/wp-json\/wp\/v2\/media?parent=19"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/birtereimer.com\/new_website\/wp-json\/wp\/v2\/categories?post=19"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/birtereimer.com\/new_website\/wp-json\/wp\/v2\/tags?post=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}